DIGITAL GROWTH FOR
INDEPENDENT BRANDS
AND SMALL BUSINESSES.
A small, senior team building websites, custom software, content and campaigns that actually bring in customers. You work directly with the specialists doing the work, not account managers.
What We
Do.
One senior team covers everything you need to grow online: websites, custom software, SEO, ads, social and content. No hand-offs, no account managers. You work directly with the people building it.
Websites & E-commerce
Fast, mobile-first sites and stores, built to convert and easy to run.
Custom Software & Web Apps
Bespoke tools, integrations and platforms built by our engineers.
SEO, Ads & Social
Get found and get chosen on search and social, with campaigns that spend where they earn.
Content, Video & Branding
Brand identity, custom design, social content and video that build trust.
You're not
explaining
your market to us
Entity Labs is a small, senior team led by founder Irfan, with 11+ years across web development, software engineering, SEO and Google Ads, all in-house. You work directly with the specialists doing the work: no bloated retainers, no account managers reading from a script.
Senior, In-House Team
The people who scope your project are the ones who build it. No juniors, no outsourcing.
Built to Last
We set things up properly the first time, so you are not paying to fix it later.
FOUNDER'S TRACK RECORD
+
years in design & digital marketing
+
years in the Afro-Caribbean beauty industry
+
platforms: WordPress, Shopify, WooCommerce, Amazon, eBay, Deliveroo
senior team, no account managers
Work
Worth
Keeping.
Live work for paying clients across transport, beauty and shopfronts. No concepts, no demos, and the same senior people on every project.
- Full builds, including booking and payment flows
- SEO and content systems that scale across a catalogue
- Tracking set up properly, so you know what actually works
Kensington Airport Cars
Beauty Cave
Range Shopfronts
45+ Years
Combined experience
Across software, web, marketing and content
Every project is run by people who have done it before: payments platforms, eCommerce stores, UNICEF Pakistan campaigns and brand shoots across the UK, UAE and Pakistan. You get that depth without big-agency overheads.
- Senior people on every project
- One team from build to marketing
Who you'll
work with.
Senior specialists in software, web, marketing and content. No account managers or juniors in between. The people below are the people who do your work.
Irfan Iqbal
Founder
5+ years in eCommerce and paid search, backed by a decade of graphic design. Turned a loss-making beauty retailer into a profitable multi-channel business. MSc Strategic Marketing.
Shahzad Ali
Software Architect
12+ years building secure, scalable SaaS and fintech platforms in .NET. Led the architecture of a high-volume payments platform at Qenta through its move to microservices.
Waqas Ahmed
Web & Digital Media Lead
15+ years in web design and digital marketing across the UK, UAE and Pakistan. WordPress and WooCommerce builds, plus marketing for Alliance Francaise Abu Dhabi and UNICEF Pakistan campaigns.
Wajid Ali
Content & Video Producer
8+ years in digital marketing, photography and video. Shoots and edits brand, product and event content, from luxury automotive work in Dubai to short-form reels for social.
Latest
Work.
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Four steps,
no surprises.
The same process on every project, whether it’s a new website, an SEO programme or a Google Ads account.
Discovery
We start with your business, not a template: your goals, customers, competitors and what’s already working.
Plan
A clear plan for the site, tracking and marketing, with costs and timelines agreed before any work starts.
Build
Senior people do the work: design, development, content and tracking, with progress you can see.
Grow
We launch, measure what happens, and keep improving the pages, ads and content that bring in customers.
Let's
talk.
Tell us what you’re building, fixing or trying to grow. You’ll hear back from the person who would actually do the work, not a sales team.